Who we are

Forever Young The Label was born in 2014 in Heraklion, Greece. High-quality garments celebrating the feminine figure while keeping sustainable practices is what Forever Young stands for. Our main inspiration is the “Greek summer”, the feeling of carefreeness, the walks down the beach, and the Greek “sokakia” on our beautiful islands. Great effort is put into choosing our fabrics and raw materials which consist mostly of natural and natural-blend materials.


Our designing and manufacturing process takes place in our family company PLS FASHION. It is situated in Heraklion, Crete, and is an established brand in the field of Greek fashion.

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